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"Knowing the Power" Cross-domain Dialogue──Technology and Marketing Communication (1) Only by breaking away from the present can we see the future clearly through the chaos This also means that, in addition to the manufacturing industry, in 2022 we must pay attention to the trend of data technology applied to branding and marketing. The world-renowned Dentsu Marketing Communication Group has been cultivating this field for a long time, and has achieved remarkable results. In addition to the well-known BI (Business Intelligence), it is also actively introducing artificial intelligence to explore the possibility of various strategies with customers. The Artificial Intelligence Technology Foundation specially interviewed Shao Yiwen, digital director of Dentsu Marketing and Communication Group, to explore the future direction of industrial development from the perspective of consumer experience and brand. The following is a summary of the interview highlights: Wen Yiling, CEO of AIF (hereinafter referred to as Q): 2021 is another year of turmoil. We have experienced rising epidemic alerts, shortages of vaccines, shortages of chips, and chaos in the supply chain...Many difficult things seem to be squeezed into this year. . But at the end of 2021, Dentsu Group published a book "Through 2030-Decision-making Wisdom 2021". I know that Dentsu will publish decision-making wisdom at the end of the year, and share with customers the important trends you saw in the year, but when everyone is thinking about the present, at most Next year, when racking your brains to calculate costs and plan, why did you go to 2030 all of a sudden? Shao Yiwen, Digital Director of Dentsu Marketing and Communication Group (hereinafter referred to as A): Indeed, everyone is very concerned about the development of the epidemic and the daily changes. , so that the current enterprises can prepare as soon as possible. For example, Dentsu Global launched the "Consumer Vision 2030" research report this year, which interviewed futurists, as well as experts in technology, economy, marketing, etc., to discuss some major trends they have seen around the world. After reading that report, I strongly feel that there will indeed be great changes in 2030. So, for all those who do marketing and branding, how do you see future consumers? is a very important issue. Question: Whether it is manufacturing, retailing, tourism and catering services, it is necessary to understand the future consumers, because no one can do without branding or marketing. So, what are the big changes you're seeing? Answer: Very simply, children born in 2000 will be out of society in 2030 and become the main consumers. So how different is the current marketing model from this generation? What the hell do they care? We have to think about it early, because they are completely different from the main consumers in today's society.
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